Capture Attention and Build Trust with Customers and Investors

Engage your audience with professional communications tailored for small and midsize businesses. Enhance understanding, boost sales, increase funding, and elevate employee morale.

Showcase Your Brand. Become a Thought Leader.

Regularly featuring in business and mainstream media can establish the authority of your brand. We work with national, regional, local, and trade media throughout the U.S. and beyond to place our clients in TV, radio, print, and digital outlets.

We Have Decades of Experience Across Numerous Industries.

  • Technology

  • Professional Services

  • Real Estate

  • Financial Services

  • Travel

  • Healthcare

Tell a compelling story.

Get noticed, create value, and garner trust through powerful storytelling that builds relationships, stirs emotions, and encourages action.

  • Update your messaging to be more effective.

  • Spokespeople will be able to professionally share a consistent narrative.

  • Develop a voice that embodies your brand’s personality and resonates with your customers.

Gain exposure to the right audiences.

Get placed in mainstream, business, trade, local, regional, and national media. This includes myriad TV, radio, print, and digital outlets.

  • Get attention from target audiences through high-profile placements.

  • You won’t have to deal with the media until showtime.

  • Inspire your audience to take action with the right content, delivered at the right time.

Never run out of ideas.

No longer worry about generating content tied to current events, company news, or project announcements to engage your target audiences.

  • You won’t have to produce content if you don’t want to.

  • Provide us with what you know best and we will handle the rest.

  • Distribute content people want to read, watch, and share.

Why Companies Trust Us

  • “In this day and age when business success is so closely tied to your public image, I’m extremely confident in our PR firm—Razor Sharp—to manage our media presence. They’re the difference between being in the know or being the know everyone wants to know about.”

    — FELIX GARCIA, CEO at Singular Medical Technologies

  • “I have worked with Razor Sharp PR for more than nine years. Ray and his team have consistently landed placements for me in the top financial media outlets, coordinating local studios and transportation when I am on the road.”

    — LINDSEY PIEGZA, Chief Economist at Stifel Financial

  • “I have had the pleasure of working with Razor Sharp for a decade, and have never ceased to be amazed by their resourcefulness and ability to turn out solid media results on a daily basis.”

    — RICHARD PRATI, former Chairman & CEO at American Technology Research

  • “When we decided to launch our research product, we wanted good visibility with institutional investors in high-quality news outlets. We brought in Razor Sharp PR, having known through our industry contacts about their strong record of accomplishment with the financial press. Their team didn't disappoint—we got a lot of quality coverage, including from CNBC, The Wall Street Journal, Bloomberg, and some specialized venues. We highly recommend them.”

    — JOHN ARGENTI, Director of Research at Gordon Haskett Research Advisors

  • “Razor Sharp PR's strategic counsel and execution has resulted in consistent media placements and interviews for our growing wealth management firm. They regularly place us in the national business and financial media and have secured regular monthly interviews with local press. And the best part is that the visibility has really helped grow our brand and client base.”

    — BRETT EWING, Chief Market Strategist at First Franklin Financial Services

  • “Razor Sharp PR has been exceptional in understanding our industry and producing high-quality articles tailored to our diverse verticals. Their expertise led to impressive placement rates on targeted sites, driving valuable traffic to our website. Their dedication and skill truly elevated Orange Tree’s brand presence. On a personal note, Ray and his team are great to work with.”

    — BROOKE BOESER, VP of Marketing at Orange Tree Employment Screening

  • "A few weeks ago I relayed a request for a proactive approach to content ideas. I wanted Razor Sharp to feed us their thoughts and guide our approach. It's safe to say at this point that they've heard us loud and clear. The media pickups we've had in the past week have been driven off of their thoughts and ideas, and they deserve credit for that. One-hundred-percent thank you to their efforts."

    — MAC CHRISTIAN, CMO at National Land Realty

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Some of America’s Fastest-Growing Private Companies are partnered with us.

Three firms that have been listed on Inc.’s annual ranking of the top 5,000 fastest-growing private companies work with us:

  • X Agency (Rank: 1,828, 3-Year Growth: 332%)

  • National Land Realty (Rank: 2,417, 3-Year Growth: 240%)

  • Chief Outsiders (Rank: 3,895, 3-Year Growth: 120%)

Earned and Paid Media

What are the advantages of earned media working in tandem with paid media?

Paid campaigns yield much better results when owned and earned media buttress those campaigns.

  • We earn media coverage for our partners—we don’t buy advertisements.

  • Earned media is organic and therefore the most credible communication channel.

  • Earned media plays a key role in most sales.

  • Earned media is transparent and lives on beyond the standard lifetime of an ad campaign.

Marketing departments that don’t incorporate public relations and earned media into their strategy are missing organic opportunities for effective company communication.

How Much Will a Public Relations Campaign (Really) Cost?

When people ask this question, we know they’ve been surprised by unexpected invoices from other public relations firms.

The cost for public relations ranges wildly, from $5,000 to $50,000 per month. It’s crazy, but true. Many of the public relations firms that get content on the outlets you visit everyday cost $20k or more. On top of that, most high-performing campaigns take hundreds of hours to plan and execute.

At Razor Sharp Public Relations, we do not have any hidden fees associated with our services. Our executives work directly with our partners and do not outsource any services or pass partners on to junior associates, as many Wall Street firms do.

Our partners can easily control costs with our transparent pricing options.

What Makes an Industry Thought Leader?

Expertise and leadership are critical.

When expertise and leadership work together, something extraordinary happens. But thought leadership is more than just being an industry leader and expert. Thought leadership status:

  • Makes a company more profitable.

  • Opens doors to new opportunities.

  • Makes you a trusted name in your space.

  • Builds lasting confidence with audiences that matter.

Do you have what it takes to become a thought leader?

There are a lot of key factors in achieving thought leadership. A great campaign checks all the boxes:

  • Do you see trends in your industry that few others are talking about?

  • Do you have access to insightful data?

  • Do you have partners, customers, academics, trade associations, or other third parties willing to say good things about you?

Each of these components is an asset that can help build credibility, but they can only go so far individually. That’s where we come in. We take full advantage of these assets by making them work in concert to help propel you into a leadership position.

Great Content Makes You Credible.

What answers do customers need? What advice are they looking for? What kinds of content trigger action?

People need clear direction and easy paths toward conversion. A holistic strategy that takes your expertise in an industry, extracts trends and actionable advice, and blasts it throughout prominent outlets is what you need to build an audience.

Nowadays, the most helpful companies are the ones that end up on top. Great content is the best way to highlight your expertise and draw in an audience that wants a piece of the pie.

Let’s get in touch.

contact@razorsharppr.com
512.694.6097

 

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