Social News Blog

I Know About Facebook, But What Other Networks Are Good for Business?

There are many different social media networks, each serves a purpose and many target different demographics within our society. Facebook, Twitter, LinkedIn, YouTube, Google+ and blogs are some of the most pervasive, reaching customers, friends, current and prospective clients and more. Each social network requires a different strategy to be effective. Blogs: A company’s internet [...]

6 Things to Help You Get the Most Out of #SXSW 2014

1) Stay downtown.  We tried to save money and commute from a friend’s house 20 min away from downtown Austin, but that really bit into our time – both with sessions and with networking events. (Note to friends – we love you and really appreciate your generosity.) 2) Book a hotel and flight early. Even [...]

6 Ways Social Media Extends Your Audience Beyond Traditional Means

Find stakeholders worldwide. You can find anyone who has interest in your topics, no matter their location. In fact, many of the major social networks have a huge portion of their user base outside of the U.S. Share your content exponentially. Not only can you share blog posts – and traditional media like TV interviews [...]

8 Keys to Media Interview Success

1) Know Your Material … If you do, you’ll be far less likely to be caught off guard with a question and more importantly, you will build credibility with the reporter and the audience. 2) Know Specifically What You Are Going to Say … Be prepared.  Have three to five points you want to convey [...]

Media Training: Composure Under Pressure

So how do you react when part of a set falls on you during a live national television interview? Glenn Hubbard, economist and dean of Columbia’s Graduate School of Business can offer a few tips since it happened to him on CNBC: Keep your composure Finish your thought Make a funny self-deprecating quip about the situation [...]

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