Social News Blog

How Does Social Media Augment a Classic PR campaign?

Social media gives a whole new avenue to promoting a company and its traditional PR efforts. It has also decentralized the media. Now many bloggers are just as, if not more, influential than traditional media outlets, some ordinary citizens are now among the most trusted names in news and product reviews. Here are some ways [...]

How Can Social Media Add Value to My Business?

Social media is not just for personal use, it has business value. As commercials and traditional advertising continue to lose their value in many cases, being seen on social media can help a company educate customers and build brand awareness. In many cases social media even allows customers to opt-in to marketing messages, by “liking” [...]

I Know About Facebook, But What Other Networks Are Good for Business?

There are many different social media networks, each serves a purpose and many target different demographics within our society. Facebook, Twitter, LinkedIn, YouTube, Google+ and blogs are some of the most pervasive, reaching customers, friends, current and prospective clients and more. Each social network requires a different strategy to be effective. Blogs: A company’s internet [...]

6 Things to Help You Get the Most Out of #SXSW 2014

1) Stay downtown.  We tried to save money and commute from a friend’s house 20 min away from downtown Austin, but that really bit into our time – both with sessions and with networking events. (Note to friends – we love you and really appreciate your generosity.) 2) Book a hotel and flight early. Even [...]

6 Ways Social Media Extends Your Audience Beyond Traditional Means

Find stakeholders worldwide. You can find anyone who has interest in your topics, no matter their location. In fact, many of the major social networks have a huge portion of their user base outside of the U.S. Share your content exponentially. Not only can you share blog posts – and traditional media like TV interviews [...]

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Razor Sharp PR - American Technology Research"I have had the pleasure of working with Ray and his team for a decade and have never ceased to be amazed by his resourcefulness and ability to turn out solid media results on a daily basis. He is supurb in getting analysts and strategists regularly on top business networks such as CNBC, Bloomberg TV, Bloomberg Radio, Fox Business Network, as well as The Wall Street Journal, Forbes, Bloomberg Business Week, Reuters, Investor’s Business Daily, Associated Press, and a host of others."

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