Introducing Digital Services, the Bookend to Our Owned-Media Solution

At Razor Sharp, we empower our clients to put their value on display. We do this by directing the relationships we’ve built and the experience we’ve compiled toward ideating, developing, and projecting their voices through every platform they have at their disposal. This is why we’ve always guided them to maximize the impact of their owned media. It is also why, as a natural extension of the ideation and development we have long offered, we are now introducing SEO and AI-visibility services to better project the owned content of our clients.

Razor Sharp PR’s new digital-services branch allows us to take owned media all the way to the reader. Our search-engine optimization (SEO) and AI-visibility offerings ensure that our clients’ content is visible, discoverable, and capable of having the impact it’s designed for on the audience that counts. As a result, our clients can confidently rely on our services as their one-stop owned-media solution.

Why Owned Media Matters

Owned media is a brand’s most direct channel of communication. Unlike earned and paid media—the merits of which are plentiful in their respective use-cases—owned content does not need to meet particular third-party requirements, center around ephemeral trends, or pass under the comb of an editorial department. This presents an opportunity for businesses to fine-tune messaging, timing, and delivery to match their unique objectives.

The natural converse of that benefit, however, is that no third party is distributing the content on the business’s behalf. The business must find a way to get their owned media in front of their audience if they wish to derive any benefit whatsoever. That is where SEO and AI-visibility measures come into play—and where Razor Sharp can help our clients breach the gap between their content and their customers, prospects, and investors.

The New Offerings: SEO and AI-Visibility

Our SEO services help search engines find, index, and display our clients’ content as prominently as possible on the search-engine results page (SERP). This is the difference between the first few blue-links, snippets, and knowledge-panels and the myriad webpages that stretch onto the second page and beyond. By enhancing the content and architecture of a site, we make sure it gets matched with the right searches and—by extension—the right people.

The AI-visibility offering, meanwhile, is concerned with any kind of search that involves large language models (LLMs). This encompasses both search-augmented LLM interfaces like ChatGPT and AI-powered answer tools like Google’s AI Overview that are embedded within traditional search engines. Here we employ two major strategies: generative engine optimization (GEO) and answer-engine optimization (AEO). GEO uses representation tactics to ensure that these LLMs can render and cite our clients’ content, while AEO optimizes the content itself to align with the natural-language patterns that LLMs prefer.

In Conclusion

Businesses will need both these approaches to maintain and grow their visibility in a time when search engines and LLMs are becoming less distinct by the day. Collectively, they give owned media the chance it needs to reach its intended audience—no matter how they happen to search. Without one or the other, however, a business’s content will surely miss out on the impact it could have had and the revenue it could have produced.

Razor Sharp PR shoulders this burden to provide our clients with a truly holistic owned-media solution. From the initial concept to the final pair of eyes, they can count on us to see their content all the way through to the end. 

Please visit our new digital services page for more information if you are interested in seeing what we can do for your business.

Enjoy this blog on SEO and AI-optimization? Be sure to check out our other blogs on useful and interesting public relations topics, like what George Orwell can teach business communicators.

While we may employ generative artificial intelligence for research purposes, all content published by Razor Sharp Public Relations is written directly by our team.