After more than a hundred hours of diligent research, we are pleased to present The No-Nonsense Guide to Getting Cited by AI, a free-of-charge, in-depth white paper that synthesizes over 30 research papers and real-world studies into eight pages of practical know-how.

A studio interview is an opportunity to further your brand. Every step of the process—from accepting the right invitation to sharing the end product—should thus be aligned with that objective.

Binet and Field are two of the 21st century’s foremost advertising effectiveness experts, and while their studies have centered primarily around B2C marketing, their conclusions are invaluable to a world of long sales cycles and high stakes where trust, rapport, and emotional impact often makes the difference.

Becoming aware of the common misconceptions and the complex realities they conceal will likely prove far more instructive than the sources that claim to lay it all out in an infographic or a LinkedIn post

The quickest way for a brand to appease context-sensitive LLMs is to convince authoritative third-party sources to relay their message in a direct, unbiased, and vendor-neutral way. That is the role of earned media.

This post explores the two most important compliance principles—Regulation FD and forward-looking statements—and demonstrates how to apply them effectively.

With dozens of exhibitors dividing journalists’ attention at every show, standing out above the rest is hardly as simple as having a notable offering. If you want to win media coverage through your trade show, you must have a proactive media-relations strategy.

A balanced media scorecard incorporates both end goals—trailing indicators—and real-time progress—leading indicators—into a single, quantified model.

A 2024 paper by Aggarwal, Murahari et al. determined that a handful of specific approaches under the umbrella of Generative Engine Optimization (GEO) could increase AI citations by up to 40%.

Razor Sharp PR’s new digital-services branch allows us to take owned media all the way to the reader. Our search-engine optimization (SEO) and AI-visibility offerings ensure that our clients’ content is visible, discoverable, and capable of having the impact it’s designed for on the audience that counts.

Navigating a variable legal framework is challenging, and those who are able to provide policy projections to vertical partners and prospects suggest that they have a firm and nuanced understanding of their industry’s toughest issues.

Orwell was fascinated with language. He believed that careless writing would prevent communicators from articulating their true meaning in a way which would actually impact the reader. That’s an issue no less common and problematic in business than it is in politics.

Since every member of a business’s decision-making unit (DMU) is unique, with distinct roles and concerns, each one will be optimally reached in a different way.

Known also as expertise marketing, thought leadership refers to putting a company’s knowledge and experience on display by giving their audience a free sample. Thought leaders market with solutions, not promises.

Too small a sample, and the results are unusable. Too large a sample, and the company has wasted valuable resources. So how can one tell too small from too large?

Seeing a business’s name or representative on TV will always leave an impression of prestige which seeing them on the internet can seldom reproduce. But for most businesses, that is where the benefit ends.

By capturing their existing knowledge in an honest statistic or two, marketers can land their companies in top-level publications and convey the value they offer more clearly than ever.

At Razor Sharp Public Relations, we believe that the brand-image our company puts out—logos and colors—should be an honest reflection of the brand itself—what our company is, does, and stands for.

While the lines between empathy, apology, and liability are often fine, legally speaking, gaining an understanding of those lines will empower you to make confident and informed decisions when adversity comes.

By following a clear set of guidelines, writers can tweak their articles to adhere seamlessly with the search engines which every day bring content to the hands of the company’s target audience. This, in turn, can make a business’s content more visible, accessible, and credible.